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Last week was the week of TV spots and teaser trailers, with the commercial breaks during the Super Bowl crammed with 30-second spots for upcoming "popcorn movies," and comic book movie fans getting their first looks at footage from both Captain America: The First Avenger and X-Men: First Class. This week, it's apparently all about titles. On Monday, it was revealed that The Amazing Spider-Man is the title of director Marc Webb's franchise reboot. Now, director Guy Ritchie's sequel to Sherlock Holmes has a new title, as well.