Documentarian Morgan Spurlock first captured attention with Super Size Me, which documented Spurlock's guinea-pig experiment where he ate nothing but McDonald's for an entire month. Spurlock's latest attempt to attempt to document how big business controls our lives is The Greatest Movie Ever Sold, which explores advertising and product placement in entertainment. Spurlock attempted a transparent meta-documentary by getting his own sponsors for the movie, which is why the official title is actually POM Wonderful Presents: The Greatest Movie Ever Sold.
The documentary screened to receptive crowds at the SXSW Festival (though not quite as universally adored as Attack the Block), and fared similarly at Sundance earlier in the year.
Sony just released the first trailer for the documentary, which follows Spurlock as he attempts to find sponsorship for his own at the POM Wonderful offices while also discussing the effect of advertising with Ralph Nader. Watch the trailer >>