There are several ways for budding writers and directors to get attention for their project, such as creating a fake trailer to grab the attention of potential investors. Writer Christopher D. Ford and director Jon Watts took it one step further and created a plagiarized fake movie trailer, crediting Eli Roth as the director. Luckily, Roth found out about the trailer and liked it so much he is now going to produce a full-length version of the movie, which depicts a father who puts on a clown outfit for his son's birthday only to find that the costume is slowly taking over. Roth told Deadline that he admired Ford and Watts' guerrilla tactics.
I loved how ballsy they were, issuing a trailer that said, "From the Master of Horror, Eli Roth." Some people thought I'd made the movie, or that it was another fake Grindhouse trailer. The first thing they said was, "Thank you for not suing us," but I told them, "This is Hollywood, and while it's tradition that every movie eventually ends up in a lawsuit, you only sue when you are fighting over profits. It's no fun to sue before there's any money." But I really felt these guys deserved a shot, and that people are truly freaked out by evil clowns. It's new territory to make this a version of The Fly, where this guy can feel himself changing, blacking out only to find blood all over his clown suit. You're sympathetic toward a monster until the monster actually takes over.