Transformers: Dark of the Moon, unlike many of the other comic book movies — yeah, we know, Transformers started as a toy line and had a popular cartoon in the '80s, but hundreds of Transformers comic books have also been published by multiple publishers, most notably Marvel Comics, which published several different titles between 1984 and 1994 — that have debuted or will debut this summer like Thor, X-Men: First Class, Green Lantern and Captain America: The First Avenger that are being hyped with weekly, if not daily, releases of preview clips, TV spots, featurettes, character posters and trailers, has had very little in the way of promotional output by comparison. And, even when new materials are released, they don't seem to fall in line with typical promotional campaigns.
The last release was a behind-the-scenes video that was about the wingsuit guys who base-jump off of Chicago's Sears Tower for a scene involving Lt. Lennox's (Josh Duhamel) N.E.S.T. squad. Yeah, it was cool, but...really? Nothing about series star Shia LaBeouf, his mega-hot new co-star and Megan Fox replacement, Rosie Huntington-Whiteley, or about transforming robots? The latest releases are also cool, but not exactly what we have been expecting to see about the movie. Paramount released a new promo image featuring new Decepticon (the bad robots) Shockwave, though the character was already featuring on a banner poster so it's not exactly a "reveal" of any kind. And, Paramount has released a featurette about the use of Linkin Park's "Iridescent" in the movie to coincide with the release of the music video itself. watch the Linkin Park video >> Posted 06.05.11 by BrentJS